by Arthur Caldicott
The bottled water industry enjoyed impressive growth until 2007, the result of relentless advertising, ubiquitous availability, and a propaganda assault on public water systems. 2.36 billion litres of water were sold in Canada in 2006, worth an estimated $708 million. In the US in 2007, 33.3 billion litres were sold for $11.5 billion.
In 2008, growth turned negative. Recession squeezed shoppers' wallets, and bottled water fell off their shopping lists. It wasn't just recession, though. People weren't buying the lie about unsafe tap water. And mountains of bottles in blue boxes and landfills were